As part of the Disney Parks, “Let the Memories Begin” campaign 2011 a select few Hollywood stars got a Disney makeover by the famous photographer Annie Leibovitz.

The pictures feature Penelope Cruz, Jeff Bridges, Olivia Wilde, Alec Baldwin and Queen Latifah in the some of the most famous scenes in Disney movies history, Beauty and the Beast, The Little Mermaid and Snow White.

Leibovitz’s recently released  images will be used on billboards across the US, as well as in glossy magazines. A simple yet effective ad campaign –  I only wish that there was a little more creativity but the photos are amazing, take a look.

Images From The BBC – Queen Latifah

Images From The BBC – Penelope Cruz & Jeff Bridges